Golden Heart Pin
Every year for the last 20 years, "Variety" Israel launches special fund-raising campaigns by selling the "Golden Heart" unique pins.
All revenues are donated to assist children with special needs.
Sales operation lasts for two weeks during December, for a nominal price of 10 Shekels, and takes place at the “Shufersal” chain, “Office Depot” chain, and in “International Theaters”.
Over the years, the gold heart pin has become a well known brand and a symbol of solidarity and love of children in general and of the children of Variety in particular.
In 2011, the new "Golden Heart" pin is etched with the characters of a series of well-known and well-loved science fiction films - "Star Wars".
Over the years, famous movie characters starred on the Golden Heart Pins- Spiderman, Shrek, ET, Mickey Mouse, as part of collaboration between Hollywood and Variety International.
The Gold Heart campaign has been going strong for more than 19 years in Israel and abroad.
To purchase a Gold Heart pin from previous years please contact us at: 03-6447201.